“Resource Circulation”, stands for the core of this year’s project. As to fulill the new concept of waste management, besides the traditional thinking of reducing pollution. In this year’s project, through wide variety of media promotion channels, we are dedicated to guide citizens from the stereo-type “linear” consuming model into the vision of “circular economy”. Begin from the foundamental level, and fulfill the goal of “source reduction” and “recycle＆reuse” eventually. We let the society understand the meaning of the living of circular economy. The method of organizing educational propaganda events, mass communication media promotion, and administrative cooperation are separately used, in order to achieve quality elevation as well as the efficiency of the project, hoping to set a great example for the project in the coming future.

circular economy, source reduction, promotion and marketing